Elxie by coirrè: Skincare for everyone

Elxie by Coirrè is a natural skincare line born out of the apothecary tradition of Coirrè, a brand deeply rooted in purity, craft, and the wisdom of nature. Elxie harnesses locally sourced botanicals, herbs, and minerals—ingredients cherished for generations for their restorative and healing properties—the design identity merges apothecary minimalism with luxurious naturalism. Every element—typography, material choice, photography styling, and a muted yet rich colour palette—reinforces the brand’s roots in Northeast India while elevating it to a modern, global skincare aesthetic.

Client

Elxie by coirrè

DELIVERABLES

Photography Branding

Year

2024

Role

Creative Direction

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